Life is busy. Between having or building a career in voiceover, caring for family, spending time with friends, and general household responsibilities, it's easy to let little tasks or ideas that might help you grow your business slip onto a never ending to-do list, or disappear from sight and mind altogether.
The daily grind as a VO is challenging enough. Audition, audition, audition....market, market, market....and, if you're lucky, bookings, bookings, bookings. Add administrative and accounting tasks to that mix, and it's hard to think about the small things that might help you add revenue.
Lately, I've started keeping an organized list of the stray ideas or side projects I'm working on in order to make sure they don't get lost for eternity. Moreover, I've committed to doing at least one of them each day after my initial morning sweep of emails, client work, and auditions. It's helped me have a more productive start to my year.
What's on my list this week? Building an IMDB Pro page, (I've been incredibly remiss in never paying IMDB any attention, and I hardly have a footprint,) updating my master client contact list with new clients from December and January, working on my upcoming book, (which is almost done!,) creating a niche demo for Christmas-themed radio imaging, and looking at using additional Twitter screen names to drive client traffic. All this in addition to a sustained campaign targeting small and regional market agents for new representation in parts of the country where I'm not currently represented.
Most days, I'll spend about thirty minutes on whatever task I've chosen. Progress isn't always instant, but it is steady and the tasks ultimately get done. When they do, I have the satisfaction of having added one more small piece to the grand puzzle that sustains a thriving business.
So, what's on your list this week?