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Tuesday, May 17, 2016

Recap of The Midwest Voiceover Conference: More Progress from the Online Casting Sites

The 2016 Midwest Voiceover Conference in Columbus, Ohio was the fourth installment of this staple of the conference calendar, and it was once again a testament to the organizational skill of James Minter and his team who put on a top class event.

Featuring a lineup of industry luminaries led by keynote speaker Joe Cipriano, this conference continued to cement itself as a worthy annual pilgrimage for those eager to learn about the business and expand their VO knowledge. Rodney Saulsberry offered his mastery of technique to the eager attendees, while Cristina Milizia showed why she is one of character VO's fastest rising stars. These were only a few of the highlights of an information-packed weekend renown for an intimate setting that encourages attendees and presenters to mingle and socialize together.

This year, I was pleased to bring my panel series to The Midwest Voiceover Conference, as we continue to address the issues which will define the future of our industry. VO Atlanta 2016 was the beginning of these panels, featuring representatives from the major online casting sites on the first day, and an assemblage of experts on the second day drawn from the conference presenter list.

In Atlanta, we began to get clear answers from Voices.com regarding their policies and some of the controversies that have revolved around their site recently. These included increased transparency for Professional Services clients, a commitment not to attempt to convert public jobs to managed ones without the client initiating the conversation, and a commitment to maintaining talent access to client contact information, (and vice versa,) on public jobs not managed by Professional Services. Representative Jennifer Smith also clearly stated that Voices has no intention of offering transparency to talent regarding the spread between talent's bids and Professional Services' ultimate rate.

Voice123, (voice123.com) then represented by CEO Margarita Rueda, and bodalgo CEO Armin Hierstetter pledged in Atlanta to continue to offer services without a middleman, and each made changes to their platforms at the request of the community, with Voice123 removing the requirement to list experience, (which created an unnecessary bias against talented newcomers,) and bodalgo becoming the first online casting site to build in an optional time-based cyclical usage model for licensing, thereby creating the possibility of earning residuals through the site, and training buyers to be aware of the paradigm.

Armin and Jennifer joined the panel again in Ohio, with Juanita Casas representing Voice123.

In Columbus, with the core controversies already asked and answered two months earlier, the discussion progressed into a wide-ranging examination of rates and ownership. Most pressing was the need for clarification from Voices.com on the sixth point of their Terms of Service, which reads as follows:

"Upon the earlier of the transfer of the audio file to Voices.com or the Client, the Talent assigns to Voices.com all right, title and interest, absolutely, to the copyright and other intellectual property in or relating to the Talent’s work throughout the world, free of all licences, mortgages, charges or other encumbrances, unless agreed otherwise by the parties in writing. The Talent hereby waives their moral rights in the work. Voices.com and its Client assignees or licensees may use the Talent’s work without restriction from the Talent and without any rights of approval by the Talent. Upon payment by the Client, Voices.com assigns the audio file purchased by the Client to the Client. If the Client’s rights to use the work are limited, the limitations will be specified in writing."

This language has caused much anxiety within the voiceover community over the past few months as speculation ran rampant regarding the implications behind Voices seeming to make a claim to all rights in perpetuity for any work done through the site.

Again speaking on behalf of Voices.com, Jennifer Smith stated that the language is necessary to protect Voices.com in the instances where the site pays talent in advance of receiving funds from the client, (which apparently happens with some frequency,) thereby necessitating that the rights transfer to Voices.com and not to the client, who has not yet paid for them.

Jennifer further stated that Voices.com intends to continue publishing intended usage media and duration on managed jobs, and encouraging buyers to do so on public jobs, and that Voices considers this language binding. Though they will not attempt to police or enforce unauthorized usage, Jennifer encouraged any talent who believe their voice is being used in excess of the published scope of the job to contact the site to discuss how they might pursue their claim.

Moreover, Jennifer indicated that Voices would be open to offering talent who were concerned about protecting their rights additional written assurances if approached, and made it very clear that Voices was not interested in obtaining rights to the work of talent except in cases where Voices has yet to receive payment from the buyer.

In another somewhat surprising twist, Jennifer stated that Voices was willing to study the idea of creating a usage cycle structure for clients to have as an option on the site, and that formally opening work on the site to residuals could be a possibility in the future.

All three panelists pledged in no uncertain terms that their sites would never impose an enforced rate card, like certain other sites have chosen to do.

Voice123 strongly defended the principle of an unfettered open market for talent and clients alike. While accepting that the sites had a responsibility to protect the interest of their users on both sides of the glass, Voice123 clearly articulated a vision that revolves around being as hands off as possible when it comes to letting buyers and talent find common pricing ground on their own. Juanita did note, however, that Voice123 also considers $100 to be the minimum price of for-profit work on the site, and encouraged talent to report any buyers trying to circumvent this by using the "To be defined," budget feature.

Armin, bearing freshly printed #rockstar tee shirts, once again impressed with his candor and no-nonsense approach. He revealed that bodalgo is more likely than the other sites to intervene in rate-related matters, regularly restricting buyers from posting work with budgets lower than professionally acceptable. Armin also discussed the continuing evolution of bodalgoCall, an ipDTL-like service that is free to premium subscribers, allowing seamless remote recording without any extra equipment.

All three sites were of a single voice that while they do feel obliged to work to maintain and improve rates for talent over time, the single biggest factor in helping them do so is talent education as to what professional rates are, and talent willingness to maintain those rates when quoting for work.

The second panel, on Saturday, featured Edge Studio CEO David Goldberg, GVAA head Cristina Milizia, star talent Joe Zieja, World Voices executive board member Randye Kaye, and respected blogger, talent, and marketing expert Marc Scott.

This panel featured an intense discussion regarding many of the issues that have been percolating in the community over the past year. The panelists all stated a desire for increased transparency from Voices.com on matters involving compensation, and echoed the sites' comment on Friday that it is incumbent upon all in the talent community to educate themselves about what constitute credible and professional rates.

As opposed to the Atlanta experts panel, which dismissed any concerns about ultra-lowball sites, this group was more wary of the dangers posed by bargain basement sites like Fiverr, especially in light of the massive investment being made in industry-specific SEO, (search for anything VO related on Google and see where Fiverr comes up in the rankings.)

There was also a rollicking discussion on the role of unions in voiceover, and how effectively they represent the interests of voice actors, with differing opinions on the matter.

Ultimately, everyone agreed that though the surface of our industry may sometimes seem stormy, the seas beneath are as calm and plentiful with work as they have ever been, and that through continued dialogue and engagement we will emerge stronger and wealthier as a profession.

I couldn't be prouder to count myself among such a loving and generous community, and I am ever grateful for the contributions of everyone who joined my panels in Columbus.

I can't wait to be back next year!

2 comments:

  1. Thanks for the detailed update. Great information, especially about the various pay-to-play sites.

    ReplyDelete
  2. Again, thanks for the update and as I will be there next year.

    ReplyDelete